Gift Fit!

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Have you noticed all-things fitness inspired during holiday shopping? From clothing, to bags, to accessories…there is a rise of fitness-conscious consumers who look at athletics not only as a hobby but also as an all-around lifestyle.

biancajade-copy-2Fitness Blogger and Media Talent Bianca Jade predicted this trend in 2009 when she launched her website Mizzfit.  As she expresses in an interview with Swaay Media:

“I wanted to go online and see cool solutions to working out and style. I felt there was a lack of online references that showed you can be a total jock and still a girl in heels.”

Now Bianca has over 100,000 followers on social media and more than 10,000 visitors to her site a day!  She also serves as a health and wellness expert, television host and brand spokesperson for fitness brands like ASICS, Champion, Target, New Balance and Microsoft…..and Topricin!!

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Says Bianca: “I only work with brands that I’ve discovered on my own first or that come to me with a life changing, positive message that I feel must be shared with my audience. For Topricin, I’m really excited to work with fellow influencers Kristin McGee and Nadia Murdock on some cool webisode content about the importance of going all natural when it comes to pain relief in fitness….

blogger2There’s a huge problem in our country with the over-prescription of narcotic pain killers and our country alone is using 95% of the narcotic pain killers made in the world! So to be part of a message and movement that encourages people to treat their bodies in a more loving and natural way is important to me. But it all starts with educating people.” We’re thrilled that Bianca took the initiative to produce a video, educating like-minded fitness followers on our products for pain relief after tough workouts.

 WATCH HERE

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pregnant0At the ending of Bianca’s video, she states, “Pain and Challenge is in everything but what I think is important is to recognize it, embrace it, find solutions to it and realize that you’re going to come out better because you took that challenge on…”We’re happy to be selected as her solution!  And we hope to be chosen by many fitness-conscious consumers this holiday season.  Two ways to SHOP FITNESS with Topricin and MyPainAwaydoubleup

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Christina Wood

Director of Development and Public Relations

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